BasCue | Gender-Neutral Skincare
BasCue is a gender-free skincare brand that I co-founded and have led as a personal passion project for the past several years. Alongside a small team of collaborators, I oversaw the entire brand journey—from initial product formulation and packaging design to the overarching brand identity and U.S. market strategy. Launched in March 2020, BasCue continues to evolve, with an expanded product roadmap and new creative initiatives set to debut over the coming years.
