Hello! I'm Yo Umeda , Creative Director.

I am a hybrid creative director based in Los Angeles and Tokyo. With over ten years of experience as a creative director in advertising and nearly twenty years of experience as a designer and art director, I have worked in various media with clients from all over the world. I have been privileged to work with some of the most exceptional colleagues at legendary creative shops like GSP, MAL, W+K, McCann NY, and 180 Amsterdam. All of these experiences have contributed to giving me a strong foundation and knowledge of what it means to be a good creative, a good leader, as well as a good partner for clients. Utilizing both my creativity and my in-depth understanding of U.S. and global cultures, I look forward to creating something remarkable that will revolutionize the industry.

Expedia 2024
2024
Core Hydration +
2023
Bai " It's WonderWater" Sydney Sweeney
2023
Core Hydration 2023 "You Core"
2023
Vrbo 2021 "Hospitality"
2023
The Original Donut Shop Coffee x Snickers
2022
Expedia " Give the World A Shot"
2022
Core Hydration Hailee Steinfeld
2022
Maty's
2021
Vrbo "Host Supply Acquisition"
2021
Apple Japan / "Galapagos"
2017
Pullman / BRAND STUDY
2018
OCULUS Instagram 2019
2020
Nike JPN / " Music Shoe"
2010
FACEBOOK Oversight board explained
2020
BasCue
2020
Beats by Dre JPN/  "WE ARE THE NEW COLOR"
2019
GoodRx " Good Stories"
2020
FOOD related Branding
2020
Apple / iPhone 5 "Simply Better"
2012
Clinique / "Start Better"
2014
Facebook 2019 Fundraising in Group Social Campaign
2020
Oculus / OCULUS CONNECT 5
2018
IBM Weather Channel
2020
Ron Montero / RE-BRANDING
2018
Facebook / "GET TOGETHER" OOH
2018
Beats By Dre JPN / "UNLEASH YOURSELF"
2018
Code Chrysalis / Branding
2017
Microsoft / SurfacePro3 "Reinvent"
2015
Microsoft / Lenovo "Dance off"
2015
Apple US & Global / iPhone 5 "App"
2013
MicroSoft / "Or Cortana"
2015
Otsuka / Oronine " Flower"
2010
MicroSoft / LUMIA 640 "NEW LOVE"
2015
HTC US / "Set your fingers free"
2008
MicroSoft / Lumia 640
2015
Apple Global / iPhone 4S "Siri" Print
2012
Apple Global/ iPhone 4S "Siri Launch"
2012
Adidas Global / TechFit 08 "me vs me"
2008
Nike JPN / " VICTORY FIRST"
2010
Amstel Russia /"500 ml Beer launch "
2008
Nike JPN / "Soccer Note"
2010
Sony USA / "CES Teaser "
2007
HP / " + you, printer "
2006
HP / "hp+ipod "
2005
HP / "+hp change enterprise"
2005
HP / " truth + ink"
2004
Sony USA / "HDNA "
2007
HP / Vivera ink " True Colors"
2004
Emerald Nuts / " Launch "
2004
HP holiday card
2005
Kalifornia Republik / "KR.com"
2003
Adobe / " Adobe Acrobat Micro Site"
2004
Adobe / Acrobat " work together better" banners
2005
HP / " + campaign" digital banners
2004
Adobe / "WSJ news paper ad"
2005
Kalifornia Republik / "T-shirts design"
2006
Kalifornia Republik / " logo designs"
2010
Boggle
2008
Asian Art Museum
2003
Sprint / "BtoB"website
2006
Adidas / "TechFit 09"
2009
Adidas Original
2008
↑Back to Top