Pullman | Brand Identity
Pullman is an upcoming real estate development designed as a multi-disciplinary incubator for creative output—spanning film, music, culinary arts, and beyond. I was invited to lead a branding exercise to define the development’s identity. The resulting visual system illustrates Pullman as a central hub of discourse: a place where the air is constantly filled with the "chatter" of new ideas and the energy of creative collaboration.
ID-A
ID on products
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