“ We are the new color” In celebration of the growing movement of powerful and confident women unafraid to express their true colors . The talent-led campaign feature an all-female cast of inspirational trailblazers who are helping to encourage future generation in Japan. Leading the pack is singer and rapper DAOKO, whose own personal journey has become a symbol for freedom of self-expression and individuality.
We are the new color : 60
We are thew new color / BTS
Campaign Key Visual
