This campaign was launched in Feb 2018 in Japan for Beats X to target younger audiences who are about to entire their new life around spring time. The brand needed to gain the amount of conversations in the market. So We casted Japanese Pop idol who has been out of main stage due to her scandals in previous years and we built the momentum to announce her come back through the campaign. The campaign was launched very successfully and there was over 7 mil viewers on different social channel in 3 days after launch.
As the result of the campaign, the sales of Beats X increased 3 times more than previous year.
The pink unit sold out and became premium item among Tokyo youth.
キミを解き放て " Unleash yourself"  :30
FastFuel :15
Clear Sounds quality :15

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