NIKE Free Run | The Music Shoe
To demonstrate the extreme flexibility of the new NIKE Free Run, we developed a bespoke music synthesizer triggered by the movement of the shoe. In collaboration with the renowned Japanese duo Hifana, we created a high-energy music video showcasing the product’s performance through sound. To bridge the gap between digital and physical, we installed the same "shoe instruments" at NIKE’s Harajuku flagship store, allowing consumers to experience the product’s flexibility firsthand through an interactive musical experience.
