Core Hydration 2023 " You Core"
We launched the second-year Hailee Steinfeld / Core Hydration campaign on April 23.

Wellness isn’t necessarily doing 300 push-ups, winning a race, or holding a crow pose for a full minute. It can be taking a walk around the block. Writing a poem. Or even just breathing. In fact, there are infinite ways to do wellness. The campaign is to set the position of the product as an icon for wellness democratization.

YOU CORE :30

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