We created Siri launch campaign as a part of iPhone 4S global launch.
Siri was the first voice activating OS feature from Apple, and we had to tailor our spots for each market that use different languages to communicate the power of Siri. So we shot the same spot with different cast / language 6 times to have simultaneous global launch.
Siri was the first voice activating OS feature from Apple, and we had to tailor our spots for each market that use different languages to communicate the power of Siri. So we shot the same spot with different cast / language 6 times to have simultaneous global launch.
Apple AU "world"30
Apple JPN "world"30
Apple FR "world"30
Apple AU "Farmers Market"30
Apple JPN "Farmers Market"30
Apple AU "Intro" :30
