Airbnb Social 2025
Paid Social: Digital Storytelling with a Playful Twist The social media component served as a digital extension of our OOH strategy, maintaining the same conceptual backbone while adapting to the fast-paced nature of social feeds. We translated the use of Japanese idioms and proverbs into playful, scroll-stopping content that showcased unique Airbnb listings. By blending traditional linguistics with modern property showcases, we turned cultural heritage into engaging social narratives that resonated with a younger, tech-savvy audience.
Yahoo
Cherry Blossom
Onomatopoeia
Sea of the stars
Mini x Max
Loooong Weekend
