FIG fundraising in Group / Giving Tuesday,
Every year Facebook's Fundraising In Groups initiative raises billions of dollars for charities. We created a press ad that ran in the New York Times thanking the groups on behalf of their beneficiaries.
We then created several films to celebrate the work of four of the groups that act as support networks for their communities: the Military Mama Network, Santa Clarita Foodies, One Tail at a Time, and Chef's Lounge, Bay Area.
These lived on Facebook's home page, which has over 225m followers.
One Tail at A Time/ FB Social Video
Military Mama Network FB Social Video
Santa Clarita Foodies / FB Social Video
Chef's Lounge SF Bay Area / FB Social Video
