After a great success of launching the first campaign for Phone 5, We created second campaign internationally.
At this time, We shifted the focal point of the conversation from hardware to software.
This iconic campaign is to communicate the power of iPhone by showing the numbers of available apps you can have.
"Discover 30"
"Brilliant  30"
As a part of our global campaign, we expand out film to different international markets. The campaign like this brought amazing challenges when we re-created them in different markets by language differences. Below are some example ffrom Korean market and Japanese market to match with US spots.
Discover Korea  30"
"Vivid Japan  30"

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