Hello! I'm Yo Umeda , Creative Director.

I’m a hybrid Creative Director based between Los Angeles and Tokyo. With nearly two decades of experience in design and art direction—including over ten years as a creative leader in advertising—I’ve crafted cross-platform campaigns for clients worldwide. Throughout my career, I’ve had the privilege of collaborating with world-class talent at industry-leading agencies, including GSP, MAL, W+K, McCann NY, and 180 Amsterdam. These environments shaped my approach, teaching me what it takes to be a rigorous creative, an empathetic leader, and a trusted partner to brands. Today, I leverage that foundation and a deep fluency in both U.S. and global cultures to create groundbreaking work that shifts perspectives and drives the industry forward.

Airbnb Japan Re-Launch
2026
Airbnb Relaunch TVC
2026
Airbnb Relaunch Social 2025
2026
Expedia Global Brand Campaign
2024
The Original Donut Shop Coffee x Snickers
2022
Airbnb Social Rd2
2026
" It's WonderWater" Sydney Sweeney
2023
Core Hydration 2023 "You Core"
2023
iPhone Apple JAPAN
2017
Vrbo 2021 "Hospitality"
2023
Expedia " Give the World A Shot"
2022
BasCue
2020
Core Hydration + Hailee Steinfeld
2022
Maty's
2021
Vrbo "Host Supply Acquisition"
2021
Pullman / BRAND STUDY
2018
OCULUS Instagram 2019
2020
Nike JPN / " Music Shoe"
2010
FACEBOOK
2020
Beats by Dre JPN/  "WE ARE THE NEW COLOR"
2019
GoodRx " Good Stories"
2020
Apple / iPhone 5 "Simply Better"
2012
Clinique / "Start Better"
2014
Facebook 2019 Fundraising in Group Social Campaign
2020
Oculus / OCULUS CONNECT 5
2018
Ron Montero / RE-BRANDING
2018
Facebook / "GET TOGETHER" OOH
2018
Beats By Dre JPN / "UNLEASH YOURSELF"
2018
Code Chrysalis / Branding
2017
Microsoft / SurfacePro3 "Reinvent"
2015
Microsoft / Lenovo "Dance off"
2015
Apple US & Global / iPhone 5 "App"
2013
MicroSoft / "Or Cortana"
2015
Otsuka / Oronine " Flower"
2010
MicroSoft / LUMIA 640 "NEW LOVE"
2015
HTC US / "Set your fingers free"
2008
MicroSoft / Lumia 640
2015
iPhone 5 "App" INTL
2013
Apple Global / iPhone 4S "Siri" Print
2012
Apple Global/ iPhone 4S "Siri Launch"
2012
Adidas Global / TechFit 08 "me vs me"
2008
Nike JPN / " VICTORY FIRST"
2010
Nike JPN / "Soccer Note"
2010
Sony USA / "CES Teaser "
2007
HP / "hp+ipod "
2005
HP / "+hp change enterprise"
2005
HP / " truth + ink"
2004
Emerald Nuts / " Launch "
2004
Kalifornia Republik / "KR.com"
2003
Adobe / " Adobe Acrobat Micro Site"
2004
Adobe / Acrobat " work together better" banners
2005
Kalifornia Republik / "T-shirts design"
2006
Kalifornia Republik / " logo designs"
2010
Boggle
2008
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